Earth Day 2018: not just a pretty face
Natural skin is in. More and more of us are thinking twice about the products we use on our bodies, inspecting the ingredients of our moisturisers with the same level of discernment as we would our food. As a result, the organic beauty industry is predicted to reach a value of $22bn by 2024.
At Dr Jackson’s, we’re proud to be part of this movement. We’ve always championed the power of nature over artificial ingredients and nasty chemicals. Despite the fact that we meticulously research what goes into our formulations to care for your skin as effectively as possible, you don’t have to be a rocket scientist to work out which is better for you: plant-based remedies that have kept people in good health for centuries, or chemically engineered substances that haven’t been around long enough for us to know their long-term effects.
While we’re pleased to see so many other cosmetics companies developing cleaner, safer products, there’s one thing that’s often overlooked: packaging. It’s all very well if your cleanser is 100% organic, but what about the bottle and the box it came in?
This Earth Day, we want to draw attention to this part of the natural beauty industry in the hope that brands and consumers alike can make more educated choices.
At Dr Jackson’s, we take a “more than just a pretty face” approach to everything we create, putting as much thought and care into our packaging as we do the product within. At every stage of our production chain, we work closely with a network of green suppliers so that we can avoid the use of plastic whenever possible. By setting an example, we hope to put pressure on the packaging and beauty industries to come up with more sustainable solutions.
Here are a few measures we’ve taken to make your skincare regime greener:
Recyclable materials - as much of our packaging as possible is made from materials that can be recycled, right down to our compostable teabags. We’ve reduced the size of our boxes to cut down on unnecessary waste.
Green printing - whereas lots of cosmetics companies print on bleached or dyed card, we print on unbleached materials using responsibly sourced soy ink. An alternative to petroleum-based ink, soy ink is much more environmentally-friendly and allows our packaging to be recycled.
Keeping consumers informed - we’ve rebranded our packaging to include messaging that educates our customers, encouraging them to recycle and steer clear of products that are tested on animals.
Sustainable seals - we avoid the use of glues and foils, which are full of harmful chemicals, often used in the beauty industry. Instead, our tea jar seals are made from biodegradable eucalyptus wood pulp. We mean it when we say every last detail!
Designs you’ll want to keep - our glass jars and boxes have been designed with longevity in mind. Upcycle your pre-loved empties into vases, plant-holders, candles and more. We’d love to see your creations!
We’re always on the lookout for alternative technologies and materials to make our packaging kinder to the planet. This Earth Day, we’d love you to join us in raising awareness and striving for more innovation in the beauty industry as a whole. By sharing this kind of information and starting conversations, we can all make a difference.
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