by Olivia Palermo

To Generation Z, the concept of sustainability isn’t as fresh as it’s simply the right thing to do. But to the rest of us, meaning those slightly older folks who grew up on heritage (read: drugstore) beauty buys, we’re just still not used to it yet. That isn’t stopping a slew of beauty start-ups, however, who are making it their mission to clean up the planet and raise awareness around the art of taking care of oneself.

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